Quit and Win
Enhancing Quit and Win Contests to Enhance Cessation Among College Smokers
Jasjit Ahluwalia, MD; Lawrence An, MD; Xianghua Luo, PhD; Katherine Lust, PhD; Maria Rudie, MPH; John Nyman, PhD, Lorraine Reitzel, PhD; David Wetter, PhD
Winta Ghidei, BS, Postbac NHLBI, Diversity Scholar; Meredith Schreier; Sasha Orange; Megan Sullivan; Stephanie Chambless; Natalya Burlakova; Galina Yakovlev
Jill Bengston, MHA
National Heart, Lung, and Blood Institute
Helping young adults to quit smoking is a national health priority. However, there have been few evidence-based treatments designed to motivate smoking cessation among this young adult population. Colleges and universities are an important venue to reach a large number of youndg adult smokers. Quit and Win Contests, in which smokers quit in exchange for the chance to win prizes, may be particularly appealing to young adult college students. The overall objective in this study is to evaluate the efficacy of Quit and Win contests on short- and long-term smoking abstinence rates among young adult college students (N = 1200).